Our Mission:

We deliver complete solutions accomplishing special quality and business strategy to our customers in various segments of the beauty industry. We apply effective and competitive planning, equipping, supplying, process organising and management tools and products that ensure a continual growth of our market share and company values, rewarding our owners, colleagues as well as beautician and hairdresser partners with outstanding income.

This is our mission.

Our vision:

We desire to be the number one inevitable choice for those taking part in the beauty segment in an ever expanding geographical location.

This is our vision.

Fundamental values:

We believe in the unbroken development of mankind’s consciousness, psyche and technology.

We believe in creativity, in struggling for innovations and in the importance of continuous development.

We believe in the never-ceasing desire for beauty, harmony and balance.

We believe in effective business solutions.

We believe in honest business management methods that are based on partnerships.

These are our fundamental values.

Operational guidelines:

PRODUCT QUALITY: We have pledged ourselves to quality both regarding our products and business processes.

ENVIRONMENT: Our operations honour living creatures, the social environment and nature protection. Our products do not contain animal products.

CONTINUOUS DEVELOPMENT: We are responsible for our colleagues and partners, we keep helping them to study and develop.

COST AWARENESS: We exploit the most advanced available cost effective business management methods, but we also consider simplicity. By reducing the costs we make the company and our partners more competitive.

COMMUNICATION, TRUST, HONOUR: We keep an honest and trustworthy relationship with our colleagues and partners. By maintaining honest and respectful communication we appreciate the expression of different opinions.

PARTICIPATION AND AUTHORIZATION: We encourage initiatives that support development, regardless of the level they are started from. By ensuring the participation of colleagues and partners we promote problem solving, decision making and performance step-up.

PRFORMANCE, REWARD AND APPRECIATION: By optimising performance and profit we enable colleagues and partners to improve their living standards. We support the reasonable awarding and appreciation of personal contribution.

VALUE INCREASE, PROFIT: For our investors, owners and creditors we guarantee continual business value increase. Instead of the short-term profit we endeavour to assure long-term profitability, success and stability.

These are our operational guidelines.

General company goals:

We try to establish a brand (product and service) structure that ensures our success as one of the best in the professional beauty market. Our company’s complex field of operation covers almost every part of the beauty industry and it aims to improve the operations in order to provide even more professional and effective services that structurally satisfy customer needs.

In order to achieve these aims we:

• clearly and consistently position our brands
• keep improving product quality and the price/value rate
• maintain constant relationship with partners in order to perfectly recognise needs

We intend to achieve continual sales increase by regularly decreasing costs.

In order to achieve these aims we:

• take great care to establish the distribution system
• concentrate our resources to salons and partners who are in leading positions in the retail sales and where the partnership is financially advantageous for us
• we must be among the leading companies in larger cities

We create the capital tools to improve the brands, and the sales and distribution system.

In order to achieve this aim we:

• keep decreasing the operational costs
• continuously develop the product- and packaging structure

In order to achieve these aims we must precede competitors in the following fields:

• We must be the ones who know and understand present and future consumers of the beauty salon industry best, and by catching their attention we should promote their buying our products and services.
• Marketing, sales and distribution efforts have to be well synchronised.
• The supplier background has to be flexible, the deliveries exact and in time, and the high quality of our products and services will be strictly supervised.
• In order to achieve the aims our colleagues and partners receive high standard education.
• Our colleagues have to see the goals clearly so that they can establish mutually trustful relationships and that our operations would never slip out of the predictable.

These are the most important general company goals.

Plastic surgeon Dr. Gábor Grigalek at a Rosa Graf AHA course (1995)

Specific company goals:

Our short-term goal is to further strengthen the divisional-matrix organisation structure and the infrastructure that is inevitable for the successful operation. Product managers with well-defined work scope are responsible for the specific brands. The wholesale, the private and the franchise salons as well as the education divisions co-operate in a matrix system in marketing, logistics, finances, IT, human resources and administration.

The middle-term goal – whose accomplishment is planned to take no longer than 3 years – is to establish and maintain our leading position both regarding wholesale trade and private salons. The strong financial leverage, the high quality of the brand, the implementation of the quality insurance system, the well-educated staff as well as a decade’s market experience behind with the devotion and dedication of the colleagues all ensure the success of the middle-term goals.

These are our most important specific company goals.

Company structure of Beauty Market Service Ltd; our colleagues:

During the past 8 years the Salon Service International Hairdressing and Beauty Ltd. has gained considerable market positions in almost every area of the domestic beauty industry. Our partners include numerous hairdressers and beauticians of Hungary as well as owners of beauty salons and spas. The company does not distribute their products through the traditional retail channels (like hypermarkets, perfumeries, drugstores, etc.).

We have exclusive distribution rights from many leading European professional beauty company. The company has been successfully leading the Hungarian adaptation of one of the world’s greatest hairdressing franchise network, and also, we have considerable interests in manufacturing and distributing hairdressing and beauty equipment and professional training. We maintain excellent relationships with prominent representatives of dermatology and have reached promising grounds in operating beauty salons and providing support in salon management we

The Beauty Market Service Ltd. is operating in divisional-matrix system.

The management, Andor Bánhegyi and Zsolt Bánhegyi, founders of the company have long years’ of experience in hairdressing and beauty sales and services.

They both graduated at the Budapest Technical University, first at the Department of System Engineering (MS) and later at the MBA course. Zsolt Bánhegyi is supervising IT, logistics and controlling processes, Andor Bánhegyi is directing marketing, sales and strategic planning tasks.

The divisions:

• Professional cosmetic products:

Leader: Andrea Baranyai, economist,

• Company-owned and franchise salons, consulting, cosmetic retail products:

Leader: Andor Banhegyi

• Professional hairdressing products:

Leader: Denes Szabo, economist

• Hairdressing and other retail products

Leader: Zsolt Banhegyi

- Education

Leader Loidl Kata, student of the Budapest University of Horticulture, Department of Herbs

Divisions by functions:

- Head of Operations: Andor and Zsolt Banhegyi

Product managers:

Payot, Paul Mitchell, Rosa Graf, Fito Fruit, Gyantázók, Vidal Sassoon: Zsolt Banhegyi

- Information Technology Outsourced: László Mikus (network, Internet, office processes) and Béla Gion (database maintenance, integrated business management system); they both have specific experience and graduation in informatics.

- Public relations, administration: Judit Kurucz

Company operations are greatly supported by the majority owner of Salon Service LTD, Germany-based László Petre, who has almost 50 years of experience in beauty chemistry. He is also a close relative of the Hungarian founders.

László Petre was founder of Inka Cosmetics, Hildegard Braukmann and Rosa Graf/Heitland and Petre beauty companies. Today he is managing researches in his private, well-equipped laboratory in Germany, and supplies Salon Service with the recipes and technologies of the privately developed products.

Important consultants of the management include dermatologists-cosmetologists, who are responsible for the dermatological use of the products distributed, and they also develop product-supporting medical programs.

All owners and colleagues of Beauty Market Service agree that commerce as a whole and the beauty industry is undergoing a historic change these days, and our company is destined to be a leader of the process. Beauty Market Service, who has been awarded with the “most professional” title by journalists of the profession, has the appropriate power and devotion to gain majority market share within years, backed by their human resources, excellent products, business strategy and professional experience.

Fashion show back stage with Ungaro (1997)

The History of the Enterprise:

Salon Service Ltd. is one of the largest leading companies in the beauty industry. Two young men Andor Bánhegyi and Zsolt Bánhegyi, aged 25, having graduated at the Budapest Technical University’s Department of Transportation System Engineering, founded their first company under the name of Bánhegyi Marketing Ltd.

The company limited their operations to distributing Rosa Graf products manufactured by the German Heitland and Petre Int. GmbH. In August, 1992 the factory in Celle bought 51% share in the company, and the predecessor of CosMax Ltd, the company named Heitland és Petre Magyarország Ltd. was founded. In 1994 German László Petre became the majority owner in CosMax. In 1996 the minority ownership, at par, was bought by the American Beauty Service Int. Ltd. To promote easier accessibility and stronger image value, and due to the expanding operations the company, also in 1996, changed their name to CosMax International Beauty Ltd.

Bánhegyi Marketing Ltd, in the meantime, gained numerous representation rights, which are detailed in the next chapter. Due to managing similar operations, the two companies faced unnecessary financial and administrative problems, thus in July 1995 the representation rights and the distribution tasks were taken by CosMax Ltd, and the company named Bánhegyi Ltd virtually finished their operations.

The third member of the company group, Salon Service Ltd. was created in 1993, for exploiting an immediate and extremely promising business opportunity. Salon Service took over the exclusive Hungarian franchise right of the Jacques Dessange hair salons, and also the rental right of the master franchise unit in Hotel Kempinski, Budapest. By this the company group, next to their professional beauty interests also gained considerable influence in the Hungarian hairdressing market. Further economic development plans point at significant prospects.

In 1995 the company’s hair and beauty show salon was opened in Pozsonyi Street, Budapest. In June 2000 the operations of CosMax Ltd. were taken over by Salon Service Ltd, which is than renamed to Beauty Market Service Ltd. and operating by the structures detailed above.

The company headquarters is located in the offices in Pozsonyi Street. Among the 11 office colleagues 50% has university degree. The self-developed information network consists of 13 computers, and operates a Delphi based business management software, which can be managed also through the internet. Delivery tasks are carried out by subcontractors in logistics.

Distributed products and services:

Products distributed by the company:

Professional cosmetic products:

Mass-market, cheap products:

• Fito Fruit herbal and fruit products: planned by private marketing research, manufactured and packed by domestic manufacturers. The recipes are provided by László Petre.
• Ecowax depilatory products: cheap, good quality depilatory wax from American raw material, also supplementary products manufactured in Hungary.
• Earrings: Earrings for piercing, for beauticians. They are distributed by an exclusive partner.
• Evian Mineral Water Spray: Refreshing, tonifying mineral water spray widely used in beauty salons. Product of the Danone company.

Middle-category products:

• Rosa Graf professional beauty products: The most important product of the German HPI factory. Based on a unique research concept, excellent quality product only available for beauticians.
• Clean and Easy and Clean Epil depilatory products: premium quality original American and German wax products, waxing machines and supplementary equipment.
• Selvert cosmetics: mediterrean products with exciting receptures from Spain
• Inverness earrings: Sterile earrings for piercing by a unique technology, for beauticians. They are distributed by an exclusive partner.

Selected luxury products:

• belnice beauty products: exclusively packed products based on the latest researches of the German HPI factory.
• Payot-Paris luxury beauty products: high-image products from a recently renewed French company with extraordinarily manufacturing traditions and treatment experiences.
• Dessange Beauté make-up products: the luxury make-up product assortment of Dessage, to satisfy the highest expectations
• Erno Laszlo: American cult-products by the most famous Hungarian dermatologist

Beauty treatment machines:

• Dr Derm Equipments: developed and manufactured in Hungary, up-to-date concept, equipment for demanding salons.
• Heitland Equipments: lower-price treatment machines as well as expensive, exclusive treatment chairs.

Cosmetic retail products:

• Pulp: exciting fruit and plant based bath products, scented candles, cosmetics
• Jacques Dessange, Trevor Sorbie és Jean Claude Biguine: “Signature Brands”, of the world most famous hairdressers

Professional hairdressing products:

• Jacques Dessange shampoos and hair care products: Excellent quality hair therapy products manufactured in L’Oreál factories.
• Redken hair care products: the number one star of hairdressing. A peerless quality and assortment of hair care and technical products.
• Paul Mitchell: American cult brand of the famous hairdresser

Hairdressing and other retail products:

• Revlon and Vidal Sassoon hairdryers: by the leading American company, Helen of Troy
• Epilux depilatories: complete wax-based depilation at home, on a good quality-good price

Services:

• Jacques Dessange franchise : Hungarian networking of one of the largest French hair salon network, training of partners, monitoring of business management and product supply.
• Catwalk Salon: New salon network, average prices, high service standards
• BMS Education Center: professional training for beauticians and hairdressers

We hope that our introduction has convinced You that Beauty Market Service Int. Ltd. is the number one choice for the participants of the Beauty Salon industry!